Listen to the Podcasting Podcast...

Although podcasts – the downloadable equivalent of a radio programme – are often associated with Apple’s iPod music player, they can be listened to on a wide variety of compatible devices, from mobile phones to laptops. Most importantly, you can listen to a podcast whenever and wherever you want.

Using podcasting within your business

Cost-effective - Forget about printing expensive brochures or distributing letters to everyone’s desk: your podcast can be sent to as many staff as you want.

Cutting edge - Podcasts will attract attention because they use new technology – yet it’s technology that everyone has. Even if a member of staff doesn’t have an MP3 player, they’ll still be able to listen using their PC or laptop.

Environmentally friendly - There are no letters to print, no documents to distribute and nothing to recycle.

Detailed metrics - It’s easy for you to check the popularity of each podcast. In fact, if staff are using their office PCs to access your podcast, you can even track each individual download!

Effective learning - Audio podcasts aren’t just versatile and flexible; they’re also easier to comprehend. As well as this, using an innovative and fresh medium means the content is more likely to be remembered than when reading a conventional printed document. Podcasts also assist when the listener has difficulties reading or doesn’t have English as a first language.

What can you do with your podcasts?

Give your customers a voice - Let your staff hear what customers really think by creating a podcast that’s reminiscent of a late-night radio chat show. We can record interviews over the phone, by using high-quality internet technology or even face-to-face. Or simply give your customers a voicemail number to call, then edit and broadcast their comments.

Give your staff a voice - Create a ‘virtual suggestion box’ by offering a voicemail number for staff suggestions. The best could be included in a weekly or monthly broadcast. Alternatively, send ‘reporters’ out to ask questions or invite employees to a discussion that’ll be recorded – and then broadcast a programme that answers their questions with your answers.

Turn senior management into real people - Directors and senior managers sometimes seem remote and aloof, particularly in a multinational organisation. Letting them speak directly to staff can improve workplace morale and leads to a feeling of inclusiveness – even if the speaker is abroad at the time.

Transform your conferences - Important meetings and staff conferences can be recorded and made available for download; either the entire event or “best of” highlights. You can also include feedback and additional information that wasn’t available at the time.

Show you care - Important changes can be explained clearly yet conversationally. There’s no need to circulate documents to every person within the company – which means that reorganisation can seem less threatening. In addition, podcasts can be used to help with training and management: everything from productivity hints to sales advice. You could even create a ‘welcome’ podcast for new staff.

Why choose TheFonecast.com?

The team at TheFonecast.com offers a unique combination of sales, marketing and technology expertise. We can research, script, produce and present regular podcasts that’ll keep your customers or staff interested, informed and entertained. In fact, we’re able to handle everything… including all the messy technical stuff. Whether you’re planning to distribute your podcasts via iTunes, send them by email or put them on your company intranet, we’ll help you do it without hassle.

For further information click here to email us or call Iain Graham at 07831 595555.